Product & Marketing Analytics

This is quite a large topic. Here is my curated glossary of concepts. I find d useful when it comes Analysing Marketing & Product Numbers

How to Calculate LTV

How to Understand What Customers Want

Conjoint Analysis

How to Forecast Sales of a New Product

How to Choose the right tradeoff between Acquisition & Retention

Understand the Adstock Model

$A_t=Tt+\lambda At-1,t=1,...,n![A_t=T_t+\lambda A_{t-1},t=1,...,n]$